It is a simple process but only should be done once you have set up your website and are ready, because not many people will link to your site if it is incomplete.
Getting your website to a high PR if you are not willing to pay is a long process but worthwhile. I myself was not willing to pay to get a high PR because i was not sure whether it was worth it. If you are willing to pay, then the best way is to buy links from websites with high PR's. However, this is not a cheap process
If you do not want to pay, there are a number of ways to increase the number of links to your website and then increase your pr. One way is to submit your site into free directories. By entering your site to a directory, you get a direct link to your website and this also leads to traffic to your own website. However, make sure you submit to a directory category which is relevant to the genre of your website. e.g if you have a website on game cheats, make sure you submit it to the games category in the directory. The second way to get links is to join a reciprocal linking website like LinkMetro, in which users swap links with each other. This way is cheap and can slowly boost your page rank.
The final way is the content of your website. You need to offer your readers something new or different to other websites. You have to make sure that you explain yourself well and clearly and the website must look professional for Google to establish whether your website is worth a high ranking or not. Without showing quality, it is unlikely that you will get a high PR and a good listing in Google or other search engines
By doing these steps, you can improve your PR and then your listing in Google will rise in turn. Good luck
ABOUT THE AUTHOR
V.S has his own website showing how to receive free ipods - and has established a pr 4 website: http://www.whatsnownew.com