Better yet, I’ve been the owner of Oasis Properties for less than 3 years and have gone from being roughly $30,000 in debt to now having over 7 million in assets as of writing this article. I’m a perfect example of the lesson of not judging a book by its cover! My business is thriving despite all the naysayer’s supposed advice when I first started out on this path. I’m of the opinion that my company has achieved the success it has through my own strong beliefs in myself combined with a strong sense of personal integrity, which I strictly adhere to in all my personal and business dealings.

I am also a firm believer in sharing and giving back to the world in any manner that I can, so that others may benefit from my experiences - both my successes and mistakes. I refuse to use the word failure, as in my opinion failures are mistakes that one has never learned anything from. People make mistakes every day – it just depends on whether or not you gain insight as to why you made it that counts. Personally I believe if you are afraid to make a mistake this means that you’re not pushing yourself out of your ‘comfort’ zone enough and trying new methods or ways to better succeed. You’re stuck in ‘safe’ mode and being too comfortable means you’re not moving forward to realizing your dreams. In other words, you need to conquer your fear of making mistakes in order to succeed.

For those of you who are looking to build a successful business venture, I’ve jotted down the 4 key reasons why my business has become so successful in such a short time to share with you. Here is what may be a familiar quote that sums up my core values:

“You are continuously broadcasting what you think of yourself and if you have no faith in yourself, others will pick up on the vibrations of your thoughts and mistake them for their own.” – Napoleon Hill

Self-Belief + Self-Confidence = Success
Believing in your product/service is one necessary key ingredient but having a strong amount of self-belief and self-confidence will ultimately guarantee the success of your business. ‘What’ and ‘who’ you really are inside speaks louder than any speeches or dialogue you may have with potential clients, so learn to be true to yourself.

How does one accomplish this? Don’t tell the world what you’re going to do for them – show them! When you make a declaration or a promise to a client, be prepared to always follow through on your words. Potential clients can spot someone who is being untrue to themselves immediately and can easily spot a charlatan. Plus who among us likes to end up feeling as if they’ve been duped or had? Absolutely no one. I know that in my line of work, namely real estate investing, no investor will trust me with their money without knowing firsthand that I can profitably manage my own personal finances.

Definitely avoid the “Snake Oil Salesman” syndrome as well. If you find yourself being a tad pushy or overbearing, chances are your mannerisms will turn off any interest a client may have had in your product or service in the first place. If you really believe that your product/service will benefit them, there is no need to be obnoxious or over ambitious, as this will ultimately be a huge turn off and push your potential client away. Avoid speaking louder than your normally would in any conversation, as this could be misconstrued as being overbearing as well.

Your Positive Traits + Your Team’s Efforts = A Winning Combination
By combining your strengths and utilizing other qualified individual’s expertise, you will create a winning combination every time. When people are doing what they love or are passionate about, they’re happy. And happy people produce higher results than those who are stuck in positions they dislike or detest. It is a very smart leader indeed who surrounds them self with positive, upbeat individuals who will enhance his or her own values and share in the leader’s vision of success.

Leaders (or people who are very successful), tend to make decisions quickly and easily relying on their ‘gut’ reaction. This trait has been honed over years of learning to assess a situation; determine any necessary changes that need to be made; and then employing a strategy to solve the challenge immediately. They rely on their vision of their long-term goals to determine their course of action and they don’t wait around to find out if the situation will automatically resolve itself. Acting promptly saves them time, money and undue stress and their bottom line shows their decisiveness.

Research Your Client + Knowledge of Your Product = Sales
Spending some time researching your clients business needs prior to meeting with them will pay off big dividends in the long run. By taking the time to perhaps Google their company and determine who you should contact or speak to; what sales strategies they utilize, and finding out a problem they may be experiencing, will help you gain their respect right off the bat. Plus being able to offer an immediate solution upon meeting with them will guarantee that you will get their undivided attention and possible first sale. If you can back that information up with persistence combined with your own invaluable product knowledge, you will make a positive impression at your first meeting and first impressions count! Not only will your client be flattered that you’ve taken the time to do some research on their company, they’ll be more open to listening to your suggestions for solving their particular dilemma and implementing the strategies/products you have for sale to solve their difficulty.

Sales + Self-Belief = Freedom
By taking the three key strategies I’ve discussed here and implementing them into your business, you will achieve the greatest reward of all, namely freedom. Time is one of our biggest non-renewable resources on this planet but by adhering to self-belief, self-confidence, building a winning team, and continued learning of your client’s needs, you will not only gain valuable dollars and cents for your business’s bottom line, you will gain personal freedom. And frankly, who couldn’t use a bit more freedom in their life?