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This article series will focus on the importance of building a "content rich" website and why this is the best way to benefit your visitors and make you more money online. There is a lot of talk these days about the "Google Slap" and how it has changed the internet marketing landscape and how people should build their websites from now on. It has been true that many people have had great success in the past with the so called no-work websites, building a network of them using automated tools. |
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Lots of quality content is the key to lots of traffic. What does this mean and why is it so? Derek Gehl (from http://www.marketingtips.com/) says that the vast majority of people surfing the net are are looking for information. This also means that they are not looking to buy. It then follows in most cases that if they click through to a site that is obviously trying to make a sale they are unlikely to stay on that site. |
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How to go about sourcing content for your sites. Well the most obvious but also the most time consuming way to do this is to write the content yourself, although it's not nearly as hard as it sounds. Do you realise that if you read 3 entire books on one subject you've pretty much set yourself up as an expert? |
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The importance of adding dynamic content to your websites. You should add dynamic content to your website because when done well it will ultimately provide visitors to your site with a richer and more enjoyable experience. So what exactly is dynamic content? Well firstly you need to understand what a static page is. |
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Your Web site needs to do more than make your company look good. It has to support your overall business operations - customer service, sales and marketing and collaboration. Whether you're planning an intranet or Internet site, don't start before you check your strategy against this comprehensive checklist. |
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