The contextual ad network of shopping widgets Widgetbucks has just launched for the UK and European market.

So what’s so good about it?

Well a few things actually. First of all WidgetBucks gives bloggers and site owners another revenue stream via it’s widgets. What sets them apart fromother types of contextual advertising is that publishers can earn via both CPM (Cost-Per-Thousand Impressions) and CPC (Cost-Per-Click). The way it works is that when you serve a WidgetBucks ad widget on your site, users will see a short-duration display ad followed by a shopping ad widget that features UK-based merchants and products, listed in £UK pounds sterling. So you get to earn twice from one ad serving. Nice!

Plus, if your site is targetted at a Global audience WidgetBucks will handle the Geotargetting for you and only display ads relevant to your visitors country.

Here's an example of a WidgetBuck ad in action:

I'm currently busy adding it to some of my sites. To sign up and try them for yourself click here