I've just come across a great new site that enables website owners to gather better demographic information about their users.

Quantcast can be found here http://www.quantcast.com and is described as follows:

"Quantcast is the world's first open internet ratings service. Advertisers can find reports on the audiences of millions of web sites. Publishers can ensure their sites are represented accurately by tagging them for direct measurement. The service is free to everyone."

This type of information is invaluable in attracting the right advertising.

I'll be trialling this technology on Cyberneur over the coming month and will let you know what I think.