Blog Entries tagged 'google'

Google Cache - Protecting Your Users Privacy

Jay

Those who use Google, which according to reports is just about everybody;-) will know that they store a cached version of all the pages that they index. This can be useful if a site is down for any reason or the particular article or page has been moved.

However, it does cause a problem with privacy for web sites that offer private groups, or forum areas. I know of quite a few that have beencaught out by Google showing their members private messages, and in some cases business sensitive [...]

Forget About Using Link Exchanges

Jay

Since Google's search engine is based on their page ranking algorithm (which basically ranks your site higher depending on how many other sites are linking to you) it would seem to make sense to take advantage of link exchange programs. These offer to place links back to your site from thousands of other sites in exchange for you placing links to other sites on yours.

However, theysimply don't work. Firstly, Google takes into account the quality of the sites that are linking [...]

Google Ad Formula Change

Jay

It seems as though Google are trying to increase their ad charges for those sponsored links in the top 1 and 2 position on their search results.

They have recently posted a message saying that in a few weeks they will change the formula that is used to calculate ad placement. Up until now this has been based on an auction against other bidders for the same keyword, and how good a match yourad is. However, in future you will be able to specify a 'maximum' bid for a search that w [...]

Latest Sitemap News

Jay

Most website owners are aware of the usefulness of sitemaps in promoting their content to search engines. However, it has been frustrating up until now having to register them with each search engine and continually ping them when changes are made.

Well, I found out great news the other day that Yahoo has decided to start supporting the sitemap.org XML sitemap format rather than their own text format making site maintenance much easier. This means that you only need to produce one sit [...]