So you've had the idea for your new company and you're pretty sure it'll work and be a success for you, you're just stuck on one thing. The name.

You could spend ages worrying about the name to use for your business. The following two approaches should get you started, think about whether you want –

1. Obvious association such as "British Airways"

Since we are nearing September I thought it would be a good time to set a new goal for this coming month.

So, here it is:

One new business in one months time.

I am going to attempt to build a new company to launch October 1st 2007! This is quite an aggressive time line for what I have planned but there's nothing like a defined target to