Drive more customers to your web site.

Yahoo! Sponsored Search is a form of search engine marketing that lets you create ads that appear in search results on the Web's most popular destination and other sites in the Yahoo! distribution network. So you can attract people who are already searching for what you sell.

Why Use Sponsored Search? 

Sponsored Search is a great way for you to connect with the ideal customers-the ones already interested in what your business offers. With text ads that appear in search results, you promote your business to people who are actively searching online for your products or services. And you pay only when your ad is clicked.

Unlike other marketing options, a Sponsored Search account offers measurable results and lets you test different ads. Sponsored Search can achieve multiple objectives, including acquiring new customers, increasing brand awareness or influencing purchasing decisions.

There are many types of Internet marketing, but one thing sets Sponsored Search apart: you don't go looking for customers, they find you.

Reach the Yahoo! audience

Yahoo! is the #1 online destination in the U.S. As a result, Sponsored Search provides you with a unique Internet marketing opportunity: to promote your business on the Web's most popular destination and reach millions of active users.

Check out the research

Did you know over 38 million people use search engines daily? Or that 67% of U.S. adults who research online before making a purchase decision use search engines as a research tool? Research indicates that search marketing is one of the best performing Internet marketing tactics.

Product Features

Geo-targeting

Display your ads across the entire market, or narrow your campaign to specific areas. Identifying your ideal market enables you to better target your customers and control your costs.  

Campaign Budgeting

• Set a daily spending limit at the account or campaign level.
• View estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting your maximum bid or daily spending limit.¹

Ad Testing

• Test multiple versions of your ads to determine which message works best for your customers.
• The Sponsored Search system automatically displays the ads receiving the most clicks.

Account Management Features

• Campaign scheduling-Set specific start and end dates for your campaigns.
• Keyword research-Generate keyword ideas to help build out your campaign.
• Bulk ad management-Import existing ads from third-party search marketing providers via a spreadsheet.

Reports

• Customized performance reports-Manage your account and track your web site traffic at the level that is right for you, whether you prefer an overview of your account or detailed breakdowns of campaign, ad group, ad copy and keyword performance.
• Billing and payment reports-Access comprehensive billing and payment information for your account any time.
• Charting-View your data in graphical form to get trend information over a date range you select.
• Forecasting-Get keyword and ad group performance projections based on historical data.¹
• Download reports to your desktop.

Fast Ad Activation

Get your new or revised ad campaigns online within minutes of submission²-so you can connect with customers and drive web site traffic quickly.  

Content Match

Extend your business's reach and increase web site traffic by featuring your ads on publisher sites and in newsletters and emails. Content Match takes your ads beyond search results to help you attract more customers to your site.